ES
EN
INDEX
GRAINED / BRAND GUIDE
2026
BRANDING + BRAND GUIDE / CREATIVO BAN / 2026
VISUAL STORIES
ES / EN
01 — BRAND CORE
POINT OF VIEW
←
01
02
03
04
05
→
02 — LOGO SYSTEM
5 FORMS OF SIGNING
PRIMARY / PRINCIPAL
COMPACT / COMPACTA
EXTENDED / EXTENDIDA
EDITORIAL SEAL / SELLO
SYMBOL / SÍMBOLO
03 — SYMBOL
BRAND MARK
Avatar / Digital
04 — CLEAR SPACE
1× = H ÷ 4
H ÷ 4 = 1×
1×
1×
1×
1×
H
05 — MINIMUM SIZE
INTERACTIVE TEST
LOGO
COMPACT
EXTENDED
SEAL
SYMBOL
SIZE
120 px
72 px
120 px
LEGIBLE
06 — COLOR SYSTEM
Niebla Azulada
COPY #D9E3E0
Piedra Húmeda
COPY #B6B7B0
Aguamarina Humo
COPY #6A9A91
Arcilla Velada
COPY #B07D6C
Azul Tinta
COPY #1D2C31
NIEBLA AZULADA · #D9E3E0
07 — TYPOGRAPHY
PLAYGROUND
EDIT TARGET
HEADLINE
METADATA
FONT FAMILY
FRAUNCES
MANROPE
WEIGHT
400
500
600
700
SIZE
76
TRACKING
-2
LEFT
CENTER
RIGHT
TAKE TIME
TO NOTICE.
VISUAL STORIES / GRAINED / 2026
Fraunces SemiBold / 600
Manrope Medium / 500
Manrope Regular / 400
Manrope SemiBold / 600
08 — GRAPHIC SYSTEM
LAYER BUILDER
METADATA
GRAIN
/01
DETAILS CARRY THE MEMORY.
SELECTED FRAME / MIAMI / 2026
PHOTOGRAPHY · VIDEO · VISUAL STORIES
09 — COMPOSITION
WHEN / WHY / HOW
01 — HERO
02 — EDITORIAL SPLIT
03 — CONTACT SHEET
04 — PHYSICAL PRINTS
10 — MOTION
FOCUS / ARCHIVE
FOCUS SLIDER
GRID DIVE
11 — SOCIAL LAB
QUICK EDITOR
STORY 9:16
POST 4:5 · 1080×1350
RESET
EXPORT PNG
MEDIA
LOOK
FRAME
TEXT
MARK
IMAGE
USE SAMPLE
CLEAR
BACKGROUND
Photo background
Solid palette color
IMAGE SCALE
100%
IMAGE X
IMAGE Y
LOOK
Clean
Film Grain
Monochrome
Overexposed
Soft Focus
Double Exposure
Motion Blur
Teal Cinema
Warm Film
Halation
Bleach Bypass
FILM FRAME
No frame
Film Frame 01
Film Frame 02
Film Frame 03
+ ADD TEXT
DELETE
CONTENT
FONT
Fraunces
Manrope
WEIGHT
400
500
600
700
SIZE
58
TEXT COLOR
ALIGN
Left
Center
Right
BRAND MARK
None
Primary logo
Symbol
Compact signature
MARK COLOR
MARK SIZE
180
12 — APPLICATIONS
ANIMATED DISPLAY
Business Cards / 01
Cap / 01
T-Shirt / 01
T-Shirt / 02
Screen / Digital
Social Media
Sticker
Editorial Display
Business Cards / 01
Cap / 01
T-Shirt / 01
T-Shirt / 02
Screen / Digital
Social Media
Sticker
Editorial Display
Business Cards / 02
Cap / 02
T-Shirt / 01 — Alt
T-Shirt / 02 — Alt
Apparel / Visual
Banner
Lightbox
Pin
Business Cards / 02
Cap / 02
T-Shirt / 01 — Alt
T-Shirt / 02 — Alt
Apparel / Visual
Banner
Lightbox
Pin
13 — INCORRECT USES
TEXT
01
IMAGE
14 — ASSET LIBRARY
MASTER FILES / DRIVE
Principal logo
SVG · 3 colorways
INK
MIST
AQUA
Compact signature
SVG · 3 colorways
INK
MIST
AQUA
Extended signature
SVG · 3 colorways
INK
MIST
AQUA
Editorial seal
SVG · 3 colorways
INK
MIST
AQUA
Symbol
SVG · 3 colorways
INK
MIST
AQUA
LOGOS
↗
FUENTES
↗
FRAMES
↗
SHOWCASE
↗
APLICACIONES
↗
FOTO DE PERFIL
↗
PORTFOLIO
↗
FOTOS
↗
BRANDBOARD
↗
ESTRATEGIA
↗
×
PRIMARY / PRINCIPAL
COMPACT / COMPACTA
EXTENDED / EXTENDIDA
EDITORIAL SEAL / SELLO
SYMBOL / SÍMBOLO
